Website design or redesign, both the processes have one purpose – to establish a strong web presence and make the website popular on the world wide web. And online popularity is synonymous with only search engine optimization.
Here are some SEO tips to make sure that you attract good amounts of visitor traffic post the design and redesign process.
Analyze your Web Traffic
Before the launch of your website, make sure you install a web analytic program on your current website. Note the existing traffic sources and make sure you retain them while reorganizing the contents of your website and redesigning it.
Optimize the URLs
Whether you are upgrading from a static website to a dynamic website or you are just moving from a dynamic one to another, pay attention to the URLs of the web pages. Avoid long scripts and instead use short and descriptive URLs that contain keywords of your website. This will not help your visitors to make sense but also wins favors with the search engines.
Redirect Non-Functional Links
For all the web pages that you decide to delete during the redesign process and all the URLs that will subsequently become non functional, make sure you place permanent redirects. When someone requests for the old pages, permanent redirects send out browser requests that direct them to the new pages. Permanent redirects work well for pages that have been split up, combined or shifted someplace else.
Think well before your delete web pages altogether. All the associated search engine rankings and incoming links will be lost as well. Moreover, all the websites that have linked to the deleted pages will have to update the broken links at their end and this will erode your online credibility.
Include a Google Sitemap
Create a XML file for the Google sitemap and place it in the roots of your website. Google sitemaps are customized sitemaps for Google that lets its crawlers index the included links and pages more easily and efficiently.
Customize the HTML Tags
The content management system of your website should allow you to customize your web pages including the page titles, meta descriptions and keyword fields. You can include your relevant keywords in these tags in order to increase your appeal with search engines.
Use Semantic Markup Codes
Semantic markup means that your HTML and CSS codes are valid, accessible and conforms to the W3C standards. By making your web pages semantic, you can be sure that the textual contents on your website makes sense even without the images, color schemes, branding, style and design. Because this is how search engines view websites. Semantic markup also includes HTML tags that are loaded with information like the headline specifications, title tags, page titles etc. The content structure along with the semantic markup is what supports the website content to be used for further use.
Monitor after Website Launch
Search engine optimization is an ongoing process. It requires you to monitor your website on regular basis and optimize it across the ever-evolving web. After you have formally launched your website, use the web analytics software to analyze its performance in search engine results and make appropriate improvisations.
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